about upper valley cheer
...it started like this
More Than Cheer — We’re Building Confidence, Leadership, and Community
How Upper Valley Cheer Began
Why Families Choose Upper Valley Cheer
Upper Valley Cheer is a non-competitive youth cheer program created to give kids a place to grow — not just as cheerleaders, but as confident, kind, and hardworking teammates.
Since 2015, we’ve focused on creating an environment where every athlete feels seen, supported, and valued, no matter their experience level.
Upper Valley Cheer was founded in 2015 by a mother-daughter duo, Cathy and Megan, with a simple goal: to create a cheer program that felt welcoming, structured, and fun — without the pressure of competition.
As the program grew, Cathy’s second daughter, Maddy, joined to help expand the vision. Together, they’ve continued building a program rooted in teamwork, leadership, and personal growth.
Today, Upper Valley Cheer proudly serves athletes across multiple age groups and communities.
- Non-competitive cheer focused on growth, not trophies
- Emphasis on confidence, leadership, and teamwork
- Structured practices with clear expectations
- Age-appropriate skills and safety-first coaching
- Strong communication with parents
- A community that feels like family
